I am a creative and multi-passionate social media content creator from the Boston area with 6+ years of experience developing, producing, and optimizing short-form video and static content for consumer brands. Given my deep love for health and wellness, I specialize in fitness, food, beverage, and health driven content. I help build brand awareness and organic discoverability, elevating social engagement into actual business results —operating at the speed of culture while grounding creative decisions in performance analytics.

My Approach to Socials

My approach is simple, straight-forward and streamlined. I am going to get to know who you are as a brand, first and foremost. This way, I can be sure I am helping to represent your business authentically and honestly. Visually, BWell Creative’s style is clean, vibrant and magnetic. Our goal is to “stop the scroll” by creating content that immediately draws the attention of your target audience.

Get In Touch

  • amassed over 100k views across two social platforms for e-commerce brand within 60 days

  • generated 42% increase in views over 1 month for for debut author

  • increased external link tap rate by 93.8% within 60 days for local yoga studio

  • produced all-time top-performing TikTok for local gym receiving 1.2M views

  • boosted accounts reached by 56.2% within first two months of working with local fitness studio

noteworthy metrics:

A Few Brands I’ve Worked With…

Background

BFA - Emerson College - 2020

Certified Personal Trainer - NASM - 2024

Certified Health Coach - IIN - 2022

Registered Yoga Teacher (200hr) - 2026

“Within a month of hiring Caitlyn for Instagram collaboration reels, I saw a 42% increase in views and a 37% increase in interactions compared to the previous month. As a debut author, my primary goal is to build a loyal social following that will translate into readership when the book publishes. Caitlyn has been instrumental in helping me do exactly that.

As a former marketing executive with more than 15 years of experience leading content and social teams, I always look for one thing in social talent: the ability to execute quickly toward a goal. Caitlyn understands the goal and brings her talent and expertise to achieve it. She's smart, dependable, and consistently delivers polished, high-quality work. I recommend her highly.”

-Stacy Troth Thompson